"Quality is never an accident; it is always the result of high intention, sincere effort, intelligent direction and skillful execution; it represents the wise choice of many alternatives."
Quality and profit has been pretty straight forward for everyone - no quality, no customer.
In the real world, lesser the quality, sooner the customer departs! More the quality, the harder it is for the customer to depart which is what every organization strives for. Quality initiatives often fail because there is no direction to the effort or the direction is not communicated to everyone working. So its essential to find the purpose for quality and the means will follow -
more so when in offshore programming. In other words we believe that "Quality for what " - is the question that directs "How quality, where quality and when quality".